So after going to London Fashion Week for several years, I’ve noticed 3 marked differences between the way the Brits do it, and the way Fashion Week goes down in New York, Milan, and Paris.
Read on for a quick rundown:
1. You Need Your Ticket
I pity the fool (yes fool), who tries to roll up to a show without an invitation. Sure, you can say you’re on the list, but so can a lot of people. Prepare yourself for loads of headache and aggravation should you not have your ticket in hand. If it didn’t get delivered, I wouldn’t bother.
2. Shows Start on Time
Yes…they do. The Burberry show always starts right at 2pm to coordinate with their live digital broadcast, and most shows are similarly pretty punctual (unlike New York, Milan, and Paris where people start to come around the indicated start time, and shows start around 15-20 minutes past). In London, your show will be over at 20 minutes past. Come early. Which brings me to…
During one New York Fashion Week, I once stared, mouth agape, as a publicist and her henchmen yelled at a young lady to get up from a seat, berating her until she left the venue, crying. That will not happen in London!
If someone sits in your seat, you can ask them to move. Perhaps they will, perhaps they won’t. In the case of the latter, you can appeal to a PR person, but they’ll be of no use, promise. I have never once seen anyone forcibly removed from a seat at London Fashion Week. Which is great for seat stealers, but not so good if you’re, say, running late, and need to sit down to write a review. Yeah. Please reference point #2.
Aside from those three points, I’d suggest accounting for traffic, and giving yourself at least 30 minutes to get to where you’re going. Hopefully these tips were somewhat helpful;)
London Fashion Week goers, do you have anything to add?